Shopping

Whether you’re looking for a designer handbag or a locally crafted treasure, South Walton is a shopper’s paradise. Each of the area’s 16 signature beach neighborhoods are home to well-known luxury brands as well as up and coming designers and unique boutiques.

From Inlet Beach to Miramar Beach, South Walton is the perfect place to shop until you drop. You may need an additional suitcase for your return trip, but that’s part of the fun, right?

The Market Shops

The Market Shops is a one stop shop for locals and tourists alike. An entertaining space with over 15 businesses filled with boutiques, restaurants, and more. Nestled at the entrance of Sandestin Golf and Beach Resort, The Market Shops features a variety of stores offering items from clothing and fine...

Chautauqua Vineyards and Winery, Inc.

Chautauqua Vineyards & Winery in DeFuniak Springs is a beautiful spot to unwind. Most of the working vineyard is located off-site, but about 10 “preview rows” offer a showcase on the front lawn as you pull in. During harvest season, you can even pick fresh grapes to get a taste...

Sea Bags

Sea Bags are nautically inspired totes and accessories handcrafted from recycled sail cloth on the working waterfront in Portland, Maine. With styles ranging from totes and wristlets to travel bags and home decor, Sea Bags are perfect for everyday use, sandy beach days and weekend getaways. One of Miramar Beach’s...

Merit by Willow

Willow + Mercer is the newest addition to the Willow Boutique family. Carefully curated by owners Celia Roberts Tucker and Cindy Krutz, the Willow brand has been making a name for itself on 30A, bringing beach chic styles and in-demand designers to the area since 2007. Willow + Mercer embodies...

Captured Clothing 30A

Captured Clothing 30A is a locally designed men’s boutique in the heart of Historic Grayton Beach, offering a modern take on classic coastal style. Rooted in the spirit of 30A, the shop features thoughtfully curated apparel, hats, leather goods, and photography-inspired designs created by local artist Chandler Williams. Part boutique, part...

Artful Eye

The Artful Eye is the only stop on 30A to provide both prescription and non-prescription eye wear. From fashion to function, when it comes to your most important feature, this is your shop....

Willow + Mercer

Willow + Woods is an exclusive boutique for men and women; fun and flirty for her, relaxed and casual for him. The perfect collection of beachy, casual, on-trend pieces that will take you from a walk on the beach to a sunset dinner with the family. The best collections from...

LaLa Links

Lala Links Jewelry offers a wide range of jewelry for all ages including the customer-favorite, permanent jewelry. Shop their new charm bar, fine jewelry, custom engraving and more. They are located in Seaside’s Four Corners, on the beachside of 30a, and are open everyday from 10am to 7pm....

30A Pontoon Rental

TIME FOR SOME SERIOUS FUN AND RELAXATION ON THE BAY- Why spend over 2 hours driving to Destin and back and only get 4 hours boat rental time, when you can be at our dock in 10-20 minutes and get 6-9 hours rental, plus avoid traffic on 98? ...

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Our Travel Expert: Seemore